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“Location-based marketing will be a $43.3 billion market by 2019, but the segment, which encompasses various channels to enable a brand to expand its reach, should not be confused with mobile advertising, which is only one part of a much larger marketing ecosystem that includes billboards, display advertising, and other channels”
It’s important to recognize that location-based marketing is really about recognizing location as a data set that spans many technologies, devices, and media types and GiPStech indoor localization technology is a very good low cost solution to these needs.
About the Book: Proximity technology—in particular, Bluetooth beacons—is a major source of business opportunity, and this book provides everything you need to know to architect a solution to capitalize on that opportunity. Learn the key standards—iBeacon, Eddystone, Bluetooth 4.0, and AltBeacon—and how they work with other proximity technologies. Then build your understanding of the proximity framework and how to identify and deploy the best solutions for your own business, institutional, or consulting needs. Solutions architects of all types—venture capitalists, founders, CEOs, strategists, product managers, CTOs, business developers, and programmers—will learn about the following from reading Beacon Technologies: The Hitchhiker’s Guide to the Beacosystem.