The book “Beacon Technologies: The Hitchhiker’s Guide to the Beacosystem” describe GiPStech’s technology as an alternative to the blueooth beacons indoor localization technology
The GiPStech’s indoor localization technology was cited inside the book chapter “Alternative Technologies to bluetooth beacons” of the book “Beacon Technologies: The Hitchhiker’s Guide to the Beacosystem”.
The book written by Stephen Statler and distributed by APress was published in June 2016 and is available both in printed and electronic version with the following ISBN numbers:
ISBN-13 (pbk): 978-1-4842-1888-4
ISBN-13 (electronic): 978-1-4842-1889-1
The Boook is distributed to the book trade worldwide by Springer Science+Business Media New York, 233 Spring Street, 6th Floor, New York, NY 10013 or visit www.springer.com. Apress Media, LLC is a California LLC and the sole member (owner) is Springer Science + Business Media Finance Inc (SSBM Finance Inc). SSBM Finance Inc is a Delaware corporation.
“Location-based marketing will be a $43.3 billion market by 2019, but the segment, which encompasses various channels to enable a brand to expand its reach, should not be confused with mobile advertising, which is only one part of a much larger marketing ecosystem that includes billboards, display advertising, and other channels”
It’s important to recognize that location-based marketing is really about recognizing location as a data set that spans many technologies, devices, and media types and GiPStech indoor localization technology is a very good low cost solution to these needs.
About the Book: Proximity technology—in particular, Bluetooth beacons—is a major source of business opportunity, and this book provides everything you need to know to architect a solution to capitalize on that opportunity. Learn the key standards—iBeacon, Eddystone, Bluetooth 4.0, and AltBeacon—and how they work with other proximity technologies. Then build your understanding of the proximity framework and how to identify and deploy the best solutions for your own business, institutional, or consulting needs. Solutions architects of all types—venture capitalists, founders, CEOs, strategists, product managers, CTOs, business developers, and programmers—will learn about the following from reading Beacon Technologies: The Hitchhiker’s Guide to the Beacosystem.
