Retail in Motion: Real-World Use Cases with Zebra Hardware

One of the strongest advantages of GiPStech’s positioning technology is its 360-degree flexibility — not only in device compatibility but in its ability to adapt to various interaction models and operational scenarios within the retail space.

In the first use case, featured in the video above, a shopper uses the Zebra PS30 handheld device running GiPStech’s engine for in-store navigation. The system provides real-time, context-aware guidance that enriches the shopping experience.

The second scenario shows the same device mounted on a shopping cart. In this configuration, the system works autonomously — tracking movement passively, without requiring any user interaction.

A third deployment model explores invisible use: the localization engine operates entirely in the background, with no interface. This allows retailers to gather spatial data for flow analysis, clustering, dwell time insights, and predictive analytics — all without interfering with the customer journey.

From wayfinding to contextual promotions and staff coordination, these real-world use cases demonstrate how indoor positioning is no longer futuristic — it’s practical, deployed, and running today on Zebra’s hardware.

While the PS30 is a flagship example, it’s just one of many Zebra devices supported by GiPStech’s scalable solution. Our system is designed to adapt seamlessly across Zebra’s enterprise ecosystem — regardless of form factor or usage context.

Turning Movement into Actionable Insights

Indoor positioning doesn’t just enhance customer experience — it provides a powerful layer of data that helps retailers understand, measure, and optimize in-store behavior.

Each movement tracked — whether from handheld devices, cart-based setups, or background operation — becomes a meaningful data point. When aggregated, these points reveal detailed patterns in how shoppers interact with physical spaces.

As demonstrated in the video, retailers can access dynamic dashboards powered by GiPStech’s analytics engine to monitor:

• Behavioral clustering: identifying common patterns among similar user profiles
• Dwell time analysis: understanding how long customers spend in specific areas
• Week-over-week traffic trends: spotting anomalies and changes in flow
• Heatmaps: visualizing foot traffic across store sections

These insights go far beyond simple footfall metrics. They inform decisions around layout changes, staff distribution, marketing effectiveness, and loyalty programs — all using spatial data captured directly through Zebra devices.

With analytics embedded into the retail ecosystem, GiPStech empowers stores to shift from reactive choices to proactive strategies, all while maintaining low operational overhead and full transparency.

A Glimpse into the Future: Visual Positioning and AR

As GiPStech becomes ISV partner of Zebra Technologies, we’re also looking ahead. What if accurate indoor localization didn’t require external infrastructure at all — not even sensors or beacons?

What if your smartphone camera alone could unlock the full indoor spatial experience?

At GiPStech, we’re working on a new visual positioning solution that blends camera-based localization with the immersive power of augmented reality. In this new model, your phone’s camera becomes the only tool required — turning it into a gateway for spatial interaction.

We don’t want to reveal everything just yet, but in the final seconds of the video above, you’ll get a preview of what’s coming.

It’s precise, it’s intuitive — and it could truly redefine how we move through indoor spaces.

This ISV partnership with Zebra marks the beginning of a new chapter for indoor positioning: a chapter where innovation meets enterprise scalability, and retail becomes not only smarter — but spatially aware.

Stay tuned!